I realized after going through the research, and planning of my yet-to-be final media product, that due to the use of a narrative style, it wouldn't fare well as a promo for my band. So, having understood that I decided to make the band as the the characters of my video in order to ensure that the audience are effectively introduced to both them, as well as manage to identify the genre (which in this case is Pop) so as to understand the boundaries as constructed by the band, and ensure for the target audience (pop lovers) the type of music they wish to compose later, which the audience might search for later, should they find the band's music as worth listening to.
Given that the language used in my band's song is Urdu, I deemed it necessary to explore the promos of influential Pakistani Pop bands like Jal, for instance. After replacing their vocalist Atif Aslam in 2003 with Farhan Saeed, they felt it best to promote their band's name, and highlight the changes the band underwent.
This is the famed music video of 'Aadat', which was recorded with Atif being the main vocalist:
This video, although it relies mainly on a narrative style also features the main band members in a brief scene, and shows the then vocalist Atif singing, with Gohar Mumtaz-guitarist for the band playing in the background. But, after Atif left the band, Goher edited the video to promote the new vocalist Farhan Saeed, and in order to ensure yet again that the audience is able to recognize the band, they have also shown a scene in which a poster of the band is shown, with the addition of the new vocalist. Here is the Farhan Saeed version of Aadat:
With that, I decided ultimately to make my band as the characters of the music video as well. But, instead of showing them for a brief scene, I intend to show them throughout the video since I feel the need to increase awareness of the both the band' s genre as well as their musical talent, which owing to the high competition in the music industry might go unnoticed.
Given that the language used in my band's song is Urdu, I deemed it necessary to explore the promos of influential Pakistani Pop bands like Jal, for instance. After replacing their vocalist Atif Aslam in 2003 with Farhan Saeed, they felt it best to promote their band's name, and highlight the changes the band underwent.
This is the famed music video of 'Aadat', which was recorded with Atif being the main vocalist:
This video, although it relies mainly on a narrative style also features the main band members in a brief scene, and shows the then vocalist Atif singing, with Gohar Mumtaz-guitarist for the band playing in the background. But, after Atif left the band, Goher edited the video to promote the new vocalist Farhan Saeed, and in order to ensure yet again that the audience is able to recognize the band, they have also shown a scene in which a poster of the band is shown, with the addition of the new vocalist. Here is the Farhan Saeed version of Aadat:
With that, I decided ultimately to make my band as the characters of the music video as well. But, instead of showing them for a brief scene, I intend to show them throughout the video since I feel the need to increase awareness of the both the band' s genre as well as their musical talent, which owing to the high competition in the music industry might go unnoticed.
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