Warner Music Group

Warner Music Group is the third largest business group and family of record labels in the recording industry. It was separated from Time Warner Company in 2004. It also has a music publishing arm known as the Warner/Chappel Music which is perhaps one of the world's largest music publishing companies.

The main reason why I chose this institution is not because of the fact that it is indeed very famous, but because it has worked with several rock bands like Aerosmith, Led Zeppelin and Linkin Park which makes it a reason enough for me to personally be inclined towards it.

According to my questionnaire's results, it seemed quite evident that my target audience usually prefers songs of this particular genre. Also, looking at the successes of the rock bands affiliated with Warner Music Group-this institution seems like a best choice to work with.

Aerosmith is known for having sold more than 150 million albums worldwide, including 66.5 million albums in the U.S alone! The vocalist of the band Steven Tyler is also a judge for the famous musical talent show in the U.S called the 'American Idol' which has become one of the most popular shows in the history of American television. According to the Nielsen ratings, it is the most watched shows in America and the only one to have been number one for seven consecutive seasons.

Steven Tyler- frontman of famous rock band Aerosmith, and currently judge of American idol

Aerosmith-a  famous band being managed by Warner Music Group

So, looking at the huge success of this particular rock band by working with Warner Music Group, I have therefore decided to choose it as the main, and perhaps the final institution for my music media product/products.

Linkin Park-another successful band working with Warner Music Group

*Source of information- Wikipedia. Source of pictures-Google Images