Evaluations Q4

Q4: How did you use media technologies in the construction and research, planning and evaluation
stages?

A: I used several technological means during every step towards the production of my media product, and the final presentation of it. The initial step I took was to first ensure that I had the best possible video camera for ensuring optimum quality in the shots. And so, I borrowed my friend s HD one:- JVC GZ-HM445 Model, with  framesize (1920x1080), and its compact size, as compared to Hi8 or DV cams proved to be more user-friendly when it came to taking handheld shots for my video. Furthermore, it had some very interesting features, which if used properly could add a bit of effect to the shots being taken. Its colors were quite natural, as well as sufficiently bright, and also recorded audio rather effectively, and properly:

JVC GZ-HM445

Google Images-All Rights Reserved

After the shots were taken, it was time to move on with editing, and that's where the option to use Adobe Premiere was provided by our teacher, and served to be a useful software for ensuring optimum results in the presentation of my music video. While sound didn't need to be edited, given that I was using a song, and had to put it in sync with the video accordingly, but the shots had to be brought in sync with it, and matching the pace of the shots with the steady rhythm progression of the song, it was necessary to ensure that the shots were edited in a manner, which progressed in accordance with the song being played, and hence manage to create a visual impact on the audience. Since the song's progression was slow, the shots needed to progress in a slow-paced manner as well, and for that the slow motion effect proved to be quite useful. Also, the obvious need to cut or trim unnecessary shots was recognized, and with various options to do so unlike the limited choice offered by basic editing software like Movie Maker. The PC I used was already available in the Media Lab, and I relied solely on it during all the editing sessions since my own laptop proved to be inadequate for such heavy type of editing.

Being an independent worker, I didn't need to rely on communication since my availability was all that was needed. However, at certain points when confused as to how to proceed with the production of my product, I did establish contact with my practical media teacher and get my issues heard, as well as resolved. Also, contacting my actors for shooting sessions was made easy through the usage of SMS on mobile, and chat boxes on FaceBook. Correspondence through emails, when gathering vital information regarding my project composed as significant documents and images was also established, and facilitated the steady progression of my coursework:

Used Gmail for emailing teacher, and actors, and receiving useful input on my Coursework as well

Facebook- came in handy for being in touch with the actors
       Google Images-All Rights Reserved

As for the Research stage, I used Google to my advantage, and was able to research on similar media products, ancillaries, and institutions, and audiences for my media product through it. Wikipedia, and other relevant sites like Warner Music Group's official website aided me in my research for institutions, and audiences. On YouTube, I browsed through similar media products in order to understand the technicalities involved in producing my product. With YouTube, I also managed to find some very useful tutorials to help understand Adobe Photoshop better, which I used to make my ancillaries.

As for Planning, most of it was text-based like Scene Divisioning, and Shot Divisioning so I used Microsoft Word for composing them, and then posted them on Blog to show my research and planning for my media product.

Evaluations were done as written texts on the Blog, using images from Google, and other specified sources.