Thursday, August 18, 2011

Here is a music video produced by the band 30 seconds to Mars, with help from their personal director Bartholomew Cubbins. It contains concert footage from about 30 performances during their Into the Wild tour. The six minute video shows each and every location they played at, commentary by fans and limited backstage footage:







Now, though it can be easily categorized as mainly a performance video, it should be kept in mind that it also contained cameo appearances by the performers during certain intervals of the video. Initially, some fans are shown, their commentary following until the music heightens, becoming more and more audible. It should also be noted that the shots and the animated titles follow the rhythm of the song accordingly-when the steady drumming ensues the shots change according to the beat, containing minute scenes from all the locations the band performed during their tour. In between cameo shots showing the main performers (mostly the vocalist Jared Leto) help in attaching a more significant meaning to the video. These cameo shots show the performers one by one having the time of their lives, not regretting for a second that it can seem senseless to other people. The in-between shots of the fans and their audible commentary help attaching even more meaning to the song as their varying opinions show the many dimensions this song targets. Basically, it engages the audience with the song as they may mainly comprise of their fans who can then empathize with the feelings other fans share, these feelings being possibly mutual between them.

The editing has been done excellently according to my own personal opinion. Showing all the locations gives the video a more broadly-defined meaning as it amalgamates all the feelings these places have to offer to the viewer, and more importantly the people who already live there. The usage of varying shots like mid close-ups on the fans to show their facial expressions and the timed syncing for some of their commentaries keeps the audience fully aware of the fact that it is strictly emphasizing on what they think or feel the song and the band in particular has to offer, or has already offered them for that matter. These cut-scenes of various fans makes it clear that the target audience is teenagers usually depressedr with whatever amiss is going on around them, and how music helps them find reason to their lives and why they are simply addicted to it. The vastness of the concert hall is also signified by the later shots to follow- with distant shots of the performers onstage and the hall crammed with screaming fans who seem to be having the time of their lives. Fine detail of the change in costumes showed in the those shots also signify the change in locations, the world revolving in a controlled manner as per the beliefs expressed by a fan while the video progresses. Distant shots every now and then of the band fading in an noncontinuous manner also give the impression of them playing the song  with the video simultaneously conveying other meanings of the song. By showing them play, it keeps the audience involved as if a they are truly watching a concert and having the time of their lives. The genre being rock, i would say that this song is unconventional as it deviates from other conventional songs of the same category which usually follow a story, excellent examples of such bands being the famous Linkin Park and Bullet for My Valentine:

Linkin Park (numb)-a conventional rock music video:




Bullet for My Valentine (All these things I hate revolve around me):



 Closer to edge by 30 seconds to Mars does feature the band performing, thus following this convention of videos by this genre. However, unlike the narrative style which is expected of these videos, it does not follow that convention at all. Furthermore, these videos seldom have concert halls being featured or various other locations for that matter-the locations conventionally in such videos are very limited and extensively covered by the camera. 

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